(2008 - Present)

I've been freelancing recently for an energy drink campaign called Syke Energy. Basically the advertisement agency that's running the campaign hired out a local agency that then hired me. They sponsor local community center shows by paying off the venues so that touring bands that are starting out can play there. Then I go out and film the show and cut together a short piece using a song from one of the bands.

I try to use parts of the footage where the movement of the camera enhances the performance. What I've ended up with is a series of short cuts of quick movement with music. What I've learned in the process is something key about editing: don't go looking for footage that you think will work, go scavenging for footage that unexpectedly works. The best footage I've found is the stuff that catches my eye off hand. It doesn't match my preconceived idea of what the piece should be, instead I let the footage itself shape the direction of the work.

My work, in that sense, has become less about predicting and finding a story, and more about scavenging and discovering hidden treasure. That treasure becomes valuable once I find it and the story I originally had in mind fades away.